Who can sell food, drinks & souvenirs? Many residents over the last 37 years have sold food, treats & souvenirs. Many Seaside residents have done this to help sponsor local youth sports organizations, off set our high electric bills (you can only imagine!) or let their kids earn a little cash. When you live in the heavy traffic for 6 weeks, setting up a holiday version of a 'lemonade stand' just adds to the fun for residents who have to rearrange their lives during those 6 weeks due to the large crowds & traffic. However there are restrictions to just anyone 'setting up shop' on the street, in someone's driveway or on someone's property. Remember, this is a residential area where people live and is not meant to mimic a large event venue like The Forum, LA Live or The Hollywood Bowl. So unfortunately outside food & souvenir vendors are not permitted and do not have permission to vend per the city & county guidelines. While the Safe Sidewalk Vending state law passed in 2018, outside vendors are not permitted to vend in the neighborhood because it is a residential neighborhood & our sidewalks are not wide enough per guidelines. If you are a visitor, please do not encourage non-permitted peddlers to vend by buying what they are selling. Please refrain from purchasing from anyone who is not selling from their own property. But do choose to support the residents who have paid for and supported the lights displays for so many folks to enjoy over the years!
2019 CITY RESTRICTIONS
If I am a Sleepy Hollow/Seaside resident, how do I get the proper paperwork so I can sell? The City of Torrance issues the Business License & the Home Occupation permit that is required to vend. And a Cottage Food Permit is required to sell any type of home-made food and is issued by L.A. County. All 3 permits are required to sell and are only offered to residents under those guidelines. If you are a resident who wishes to apply for permits, you will need to show proof of residency and you can visit https://www.torranceca.gov/government/city-manager/seaside-holiday-lights/seaside-lights-and-vendors-faqs to get more info and to apply.
If I want to come and sell food or souvenirs at the Seaside Holiday Lights and I am not a resident, can I still sell? No, only residents can sell on their own property. The City of Torrance in 2019 approved restrictions including the ban of roaming or stationary vendors due to sidewalk restrictions (TMC 414.1.110.b). They are not permitted to sell as you must be a resident & show proof of residence in order to apply for a Cottage Food Permit.
**If outside vendors attempt to set up on the street, sidewalk, roam or station themselves between parked cars, you will be asked to leave. Police will enforce the city code (TMC 414.1.110.b) and permits.
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